Ranquist Development Group understands the ideal BasecampSFH buyer cares about design, value and community. We pride ourselves in being meticulous about all aspects of project design: architecture, structural, landscaping, and of course, branding. When a project's brand is on point, it naturally speaks to the our buyers with authenticity. It just feels right.

Last fall we enlisted Otherwise Inc., one of Chicago's premier creative brand consultants for real estate, to breathe life into the BasecampSFH brand. 

Check out the results below! Click here to see more work from Otherwise Inc.

 

BasecampSFH Logo Development:

Old Logo

Old Logo

Otherwise Iteration #1

Otherwise Iteration #1

Final Logo + Color Variations. Fun fact: the new logo shape mimics the actual shape of the project site. 

Final Logo + Color Variations. Fun fact: the new logo shape mimics the actual shape of the project site. 

Check out some of Otherwise's other contenders that ultimately hit the cutting room floor:

Site Activation: Otherwise saw a huge opportunity onsite to show buyers a hint of things to come and to add plausibility to the future project. However the "canvas" they were working with was a collection of industrial buildings on 4 acres of industrial land. It was pretty rough, but the results were killer.

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...After

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More site activation pics:

Check out a selection of marketing materials produced for the project:

GIF's! (for the record, pronounced with a hard "G" folks):

Design matters. Clean, contemporary spaces using great materials in an urban setting is what Ranquist is all about. The BasecampSFH brand reflects this focus and energy. Curious to learn more?